ACEP is an African micro-credit company located in Senegal, Burkina Faso, Niger, Cameroon and Madagascar. This group of local institutions was looking for a new, fresh identity that is distinctive and powerful, in order to increase its notoriety.
We have written a new brand platform and set of values with all the countries. The new logotype is based on the symbol of the right hand. The logo feature illustrates the relationship of trust that ACEP builds with each of its clients: all micro-entrepreneurs with great projects. We have developed a friendly graphic system based on pairs: a question with the right answer, a problem with the right solution, people together.
We enjoyed helping this African micro-credit company which was such a great cause, we would have even done it for free!