« Oui » means business

In 2013, the Banque Publique d’Investissement (BPI) in France wanted to rework their audio and visual identities. Using the bank’s ambition of accelerating forward with French competitiveness, Royalties explored the route of a BPI that is closer to its clients: being more pragmatic and responsive, which is what prospective companies identify more with. The three logo propositions emphasised dialogue and exchange; each leaned towards the practical, the dynamic and local roots respectively. Royalties also advised the BPI to group their very diverse activities into 3 groups: banking activity (“finance”); innovation support (“innovation”); support with exporting (“export”).

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BPI-02
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BPI-07

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