The key challenge of Edenred was that its product – Ticket Restaurant – was known much better than the mother brand. With a vast number of solutions and a complex network of clients, partners and affiliates, members of Edenred found it hard to define what their company was doing and standing for.
Our objective was to rethink the brand strategy, positioning and architecture, to unify 250 products and services under one powerful brand and to refresh its look.
The new identity is captured by the Group’s signature “We connect, you win”. It reflects the idea that Edenred is a human network that brings together its clients – companies, merchants and employees - it ensures millions of transactions daily and builds trusted, lasting and secure connections.
The key challenge of Edenred was that its product – Ticket Restaurant – was known much better than the mother brand. With a vast number of solutions and a complex network of clients, partners and affiliates, members of Edenred found it hard to define what their company was doing and standing for.
Our objective was to rethink the brand strategy, positioning and architecture, to unify 250 products and services under one powerful brand and to refresh its look.
The new identity is captured by the Group’s signature “We connect, you win”. It reflects the idea that Edenred is a human network that brings together its clients – companies, merchants and employees - it ensures millions of transactions daily and builds trusted, lasting and secure connections.
The key challenge of Edenred was that its product – Ticket Restaurant – was known much better than the mother brand. With a vast number of solutions and a complex network of clients, partners and affiliates, members of Edenred found it hard to define what their company was doing and standing for.
Our objective was to rethink the brand strategy, positioning and architecture, to unify 250 products and services under one powerful brand and to refresh its look.
The new identity is captured by the Group’s signature “We connect, you win”. It reflects the idea that Edenred is a human network that brings together its clients – companies, merchants and employees - it ensures millions of transactions daily and builds trusted, lasting and secure connections.
The key challenge of Edenred was that its product – Ticket Restaurant – was known much better than the mother brand. With a vast number of solutions and a complex network of clients, partners and affiliates, members of Edenred found it hard to define what their company was doing and standing for.
Our objective was to rethink the brand strategy, positioning and architecture, to unify 250 products and services under one powerful brand and to refresh its look.
The new identity is captured by the Group’s signature “We connect, you win”. It reflects the idea that Edenred is a human network that brings together its clients – companies, merchants and employees - it ensures millions of transactions daily and builds trusted, lasting and secure connections.
The key challenge of Edenred was that its product – Ticket Restaurant – was known much better than the mother brand. With a vast number of solutions and a complex network of clients, partners and affiliates, members of Edenred found it hard to define what their company was doing and standing for.
Our objective was to rethink the brand strategy, positioning and architecture, to unify 250 products and services under one powerful brand and to refresh its look.
The new identity is captured by the Group’s signature “We connect, you win”. It reflects the idea that Edenred is a human network that brings together its clients – companies, merchants and employees - it ensures millions of transactions daily and builds trusted, lasting and secure connections.
Projection 2020:
Social well-being
Middle-class protection
Projection 2020:
Social well-being
Middle-class protection
Projection 2020:
Social well-being
Middle-class protection
Emerging among thousands
red circle logos
Emerging among thousands
red circle logos
Emerging among thousands red circle logos
Virtuous network of trust
Families, merchants, companies
Virtuous network of trust Families, merchants, companies
Come over to say hi
4 rue René Villermé
75011 Paris
France
Give us a call
David Jobin
+336 86 68 90 23
Sylvain Boyer
+336 83 58 82 35
Drop us a message
contact@royalties.fr