Atos Olympics

'Figure of the Day' is a strategic and creative concept designed to raise awareness of Atos' role as the IT partner of the 2014 Winter Olympic and Paralympic Games in Sochi.  Atos is an international information technology services company with 2012 annual revenue of EUR 8.8 billion and 77,100 employees in 52 countries.

The 'Figure of the Day' campaign took place principally on digital platforms, including social media and Atos' official website: every day throughout the Sochi Games, the campaign communicated a statistic relating to what Atos delivers to the Games.

Sector
Sport

Client
Atos

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