Bringing the exquisite art of Asia to Paris

Guimet Museum, the Parisian museum of Asian classical art, asked Royalties to create a more powerful brand which was capable of bringing it into the world of large international museums and which would renew the interest of the public.

With the tagline “Muséeextrême” (extreme museum), the museum made itself the home of upmost cultural desire that pulled in fans of unusual museums. The utilisation of “Guimet Blue” was used on all the points of contact to reinvigorate the heritage of the brand.

Today the effective museum fashion abbreviated the name to MNAAG: musée national des arts asiatiques- Guimet (National Museum of Asian Arts - Guimet).


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