Modern Morocco
In 2009, Wana, the 3rd biggest mobile operator of Morocco wanted to reposition themselves after a few years off-track. Royalties suggested changing the brand name to Inwi, a word which means will-power in classical Arabic, incredible in French and in-we in English.
Convinced, the main shareholder pushed us to radically modernise the brand.
The mauve is a breakthrough colour that brings the brand into the 21st century and a great brand experience is achieved through new consumer tactics. In both 2012 and 2015, Inwi was given the award of brand of the year of Morocco.
Sector
Telecom
Client
Inwi
Come over to say hi
4 rue René Villermé
75011 Paris
France
Give us a call
+331 42 72 80 06
Drop us a message
contact@royalties.fr