In 2009, Wana, the 3rd biggest mobile operator of Morocco wanted to reposition themselves after a few years off-track. Royalties suggested changing the brand name to Inwi, a word which means will-power in classical Arabic, incredible in French and in-we in English.
Convinced, the main shareholder pushed us to radically modernise the brand.
The mauve is a breakthrough colour that brings the brand into the 21st century and a great brand experience is achieved through new consumer tactics. In both 2012 and 2015, Inwi was given the award of brand of the year of Morocco.