Modern Morocco

In 2009, Wana, the 3rd biggest mobile operator of Morocco wanted to reposition themselves after a few years off-track. Royalties suggested changing the brand name to Inwi, a word which means will-power in classical Arabic, incredible in French and in-we in English.

Convinced, the main shareholder pushed us to radically modernise the brand.

The mauve is a breakthrough colour that brings the brand into the 21st century and a great brand experience is achieved through new consumer tactics. In both 2012 and 2015, Inwi was given the award of brand of the year of Morocco.

Sector
Telecom

Client
Inwi

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Come over to say hi
4 rue René Villermé
75011 Paris
France

Give us a call
+331 42 72 80 06

Drop us a message
contact@royalties.fr