Bank Account without bank

Nickel is an alternative bank that provides the ability to pay and be paid freely. The challenge for the company was to increase its visibility and to assert its position, the bank for everyone, without a salary or a minimum deposit.

To do this, Royalties have established a new brand architecture and brand identity project, such as the creation of the new shorter name Nickel and a new logotype, highlighting the facility to give thanks to Nickel opportunities.

Nickel is now poised to become the leader of alternative banks and revolutionizing banking for everyone.

The key challenge of Edenred was that its product – Ticket Restaurant – was known much better than the mother brand. With a vast number of solutions and a complex network of clients, partners and affiliates, members of Edenred found it hard to define what their company was doing and standing for.

Our objective was to rethink the brand strategy, positioning and architecture, to unify 250 products and services under one powerful brand and to refresh its look.

The new identity is captured by the Group’s signature “We connect, you win”. It reflects the idea that Edenred is a human network that brings together its clients – companies, merchants and employees - it ensures millions of transactions daily and builds trusted, lasting and secure connections.

The key challenge of Edenred was that its product – Ticket Restaurant – was known much better than the mother brand. With a vast number of solutions and a complex network of clients, partners and affiliates, members of Edenred found it hard to define what their company was doing and standing for.

Our objective was to rethink the brand strategy, positioning and architecture, to unify 250 products and services under one powerful brand and to refresh its look.

The new identity is captured by the Group’s signature “We connect, you win”. It reflects the idea that Edenred is a human network that brings together its clients – companies, merchants and employees - it ensures millions of transactions daily and builds trusted, lasting and secure connections.

The key challenge of Edenred was that its product – Ticket Restaurant – was known much better than the mother brand. With a vast number of solutions and a complex network of clients, partners and affiliates, members of Edenred found it hard to define what their company was doing and standing for.

Our objective was to rethink the brand strategy, positioning and architecture, to unify 250 products and services under one powerful brand and to refresh its look.

The new identity is captured by the Group’s signature “We connect, you win”. It reflects the idea that Edenred is a human network that brings together its clients – companies, merchants and employees - it ensures millions of transactions daily and builds trusted, lasting and secure connections.

The key challenge of Edenred was that its product – Ticket Restaurant – was known much better than the mother brand. With a vast number of solutions and a complex network of clients, partners and affiliates, members of Edenred found it hard to define what their company was doing and standing for.

Our objective was to rethink the brand strategy, positioning and architecture, to unify 250 products and services under one powerful brand and to refresh its look.

The new identity is captured by the Group’s signature “We connect, you win”. It reflects the idea that Edenred is a human network that brings together its clients – companies, merchants and employees - it ensures millions of transactions daily and builds trusted, lasting and secure connections.

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