Brutal design, the other Scandinavian kitchen

Nobia, the European kitchen specialist, was suffering from a lack of structure between all of its 20 local and international brands. Royalties reviewed all of its communication strategy in order to accentuate Nobia’s personality in a market that tends to be very similar. This accomplice communication, rooted in real life and the diversity of consumers, makes the kitchen not only a product, but also a service. The inspirational, global identity gives the brands room for their own local execution, which is now widely available in different countries.

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