Orange was looking for a strong identity for the launch of its 5G. The fifth generation of mobile networks, 5G is extremely quick, reliable and stable.
We have created a dedicated territory, coherent with the Orange graphic guidelines. Based on a geometric shape with 5 sides and 5 corners, the pentagon symbolizes movement, connectivity and the multiple opportunities to connect humans. We have developed a strong narrative language with a minimalist and flowing graphic system and a set of pictograms for many uses and sectors.