Contemporary expression

of traditional art

传统艺术的现代表达

“The First Sichuan Country Art Exhibition” is one of the greatest local events taking place in the first half of 2018 in Sichuan. Through the exhibition,
the Sichuan government – as both the initiator and sponsor— wishes to bring traditional art back to the centre of attention; and to present a modern image of Sichuan province, the people and their local art. Together with crosslab, our partner and the curator of the exhibition, we made the exhibition
a strong cultural brand for the province through a contemporary expression of traditional art.

“四川乡村艺术大展”是2018年开年四川最受瞩目的文化事件。主办方四川省政府希望通过这次展览呈现传统乡村艺术的当代风貌,引领人们重新关注这些原本熟悉如今却渐渐被冷落的民族文化。睿思团队配合合作伙伴crosslab品牌研策中心——本次展览的策展人,共同寻找传统艺术的当代表现,把展览打造成四川的文化品牌。

“The First Sichuan Country Art Exhibition” is one of the greatest local events taking place in the first half of 2018 in Sichuan. Through the exhibition, the Sichuan government – as both the initiator and sponsor— wishes to bring traditional art back to the centre of attention; and to present a modern image of Sichuan province, the people and their local art. Together with crosslab, our partner and the curator of the exhibition, we made the exhibition a strong cultural brand for the province through a contemporary expression of traditional art.

“四川乡村艺术大展”是2018年开年四川最受瞩目的文化事件。主办方四川省政府希望通过这次展览呈现传统乡村艺术的当代风貌,引领人们重新关注这些原本熟悉如今却渐渐被冷落的民族文化。睿思团队配合合作伙伴crosslab品牌研策中心——本次展览的策展人,共同寻找传统艺术的当代表现,把展览打造成四川的文化品牌。

Sector
Culture

Client
Sichuan Country Art Exhibition

Royalties_Sichuan Country Art-concept-origine
Royalties_Sichuan Country Art-concept-origine
Royalties SichuanArt Concept Origine

From wire to cereal to bamboo, we use well-designed visual identity to convey one consistent brand message: no matter rural or urban, the essence of art is the same.

从纷繁的丝线到紧密有序的编织花纹;从最日常的谷物到各种拼贴造型;
从四川随处可见的竹条篾片到弯曲的竹编网格,我们用几组设计传达同一个
连贯的品牌文化:无论是乡村艺术还是现代风尚,艺术的本质是相通的
——从无序到有序、从自然到生活、从生活到艺术。

From wire to cereal to bamboo, we use well-designed visual identity to convey one consistent brand message: no matter rural or urban, the essence of art is the same.

从纷繁的丝线到紧密有序的编织花纹;从最日常的谷物到各种拼贴造型;
从四川随处可见的竹条篾片到弯曲的竹编网格,我们用几组设计传达同一个连贯的品牌文化:无论是乡村艺术还是现代风尚,艺术的本质是相通的——从无序到有序、从自然到生活、从生活到艺术。

From wire to cereal to bamboo, we use well-designed visual identity to convey one consistent brand message: no matter rural or urban, the essence of art is the same.

从纷繁的丝线到紧密有序的编织花纹;从最日常的谷物到各种拼贴造型;从四川随处可见的竹条篾片到弯曲的竹编网格,我们用几组设计传达同一个连贯的品牌文化:无论是乡村艺术还是现代风尚,艺术的本质是相通的——从无序到有序、从自然到生活、从生活到艺术。

Royalties_Sichuan Country Art
Royalties_Sichuan Country Art

Dancing silk - a new look of traditional art. The graphic system with blue and pink silky lines is a key element in the exhibition’s visual identity. The silky lines are inspired by the weaving patterns in local country arts. It reminds of traditional art, yet was expressed in a way that accords to modern aesthetics.

蓝粉线条构成的图形系统是睿思为本次艺术大展所做的视觉设计中最重要的元素。线条的灵感来自蜀绣、羌绣、彝绣中常用的丝线,线条交织的图形让人马上就能联想到民间编织艺术,而舞动有序的线条又平面的海报产生立体动感的视觉效果,巧妙地将传统艺术用符合当代审美的手法表现出来。

Dancing silk - a new look of traditional art. The graphic system with blue and pink silky lines is a key element in the exhibition’s visual identity. The silky lines are inspired by the weaving patterns in local country arts. It reminds of traditional art, yet was expressed in a way that accords to modern aesthetics.

蓝粉线条构成的图形系统是睿思为本次艺术大展所做的视觉设计中最重要的元素。线条的灵感来自蜀绣、羌绣、彝绣中常用的丝线,线条交织的图形让人马上就能联想到民间编织艺术,而舞动有序的线条又平面的海报产生立体动感的视觉效果,巧妙地将传统艺术用符合当代审美的手法表现出来。

 

Royalties_Sichuan Art
Royalties_Sichuan Country Art
Royalties_Sichuan Country Art-concept-origine
Royalties_Sichuan Country Art-concept-origine

The same visual identity is illustrated at all communication points of the exhibition. As well as in space design to construct a clear consistent brand image.

我们将统一的视觉设计应用在展览的各处细节。
也在空间设计中反复强调,如此,才能成就逻辑清晰连贯的重要文化品牌。

The same visual identity is illustrated at all communication points of the exhibition. As well as in space design to construct a clear consistent brand image.

我们将统一的视觉设计应用在展览的各处细节。也在空间设计中反复强调,如此,才能成就逻辑清晰连贯的重要文化品牌。

Royalties_Sichuan Country Art-concept-origine
Royalties_Sichuan Country Art-concept-origine
Royalties_Sichuan Country Art
Royalties_Sichuan Country Art

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