The challenge of the game

Viaccess Orca, a control system for accessing televisual content, wanted to review its identity. Its slogan, “Serious Fun”, expresses its values: make entertainment a serious business, communicate like adults, be an intelligent and ambitious partner, with a view to making the customer experience “the best possible”. With this in mind, Royalties opted for realistic photos, showing people having happy and safe experiences, in order to instil an atmosphere of seriousness, confidence and pleasure; the graphic identity of the brand can be seen through the choice of colours.

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