Figure of the day
Atos is the IT partner of the Olympic Games, the world's most prestigious sporting event requiring flawless technological support. We developed the “Figure of the Day” creative concept to raise awareness of Atos' role in Sochi 2014, and place this partnership at the heart of Atos' communication during the Games.
In addition to Atos' existing colour palette we chose to add a bright yellow specifically fot the Olympics. We then created a “Figure of the Day” label to add concrete meaning, and used it daily throughout the Games - mainly on digital platforms - to communicate statistics about what Atos delivers.
The campaign also included a short animated film following the same codes. The aim: to capture all of the work that Atos carries out for the Games in one minute, in a human yet modern way.