The feel-good feeling at home
Castorama has been the home of Sunday DIY for 45 years. Known for its ability to cater to any project, no matter how big, the brand asked Royalties to help them show a little more finesse, moving from your everyday tool provider to the home of life style and flair. Since 2009 Royalties has worked to revitalise the brand at all points of contact, including reworking the in-store shopping experience in a Poland, France and Russia. All brand elements have been reworked such as logos, typefaces, language, shop fronts, merchandising, values, staff training, staff uniforms, trollies, social media and website… effectively everything that could be needed for home DIY!