France, the brand
Brand Creation

Our politicians have a tendency to come up with extensive policies that the public struggle to get to grips with: look in any history - it's there.

What we don't see is the strenght behind the name “France” as soon as we are talking about material possessions; we call them “consumer” objects today, but such a name is close to an insult in the eyes of many.

Yes, the World, too, is a market: France has commercial and business offers; France is indeed a brand - but only looks upon this quality tentatively, as if she were embarrassed to use it to her advantage. This secular way of thinking can be as ridiculous as its alternative...

France, the brand, will be formed from the strength of its future regions economic, educational and cultural partnerships.

Could the region Alsace-Champagne-Lorraine-Ardenne one day represent something as powerful as France? Perhaps, if it only had a real name - an indeed a democratic way of obtaining it.

To find our more, get in touch. We hace put this question to Paris SciencesPo Communications students and they have come up whit innovative ideas for the future - a future in which they will be in charge of our regions, in France and beyond.

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