The home of homes
Kingfisher, the global giant in home improvement, is undertaking the gradual process of upgrading its products, services and distribution circuits. Royalties has been contributing to this aim by redefining their brand elements to be clearer, more coherent and more desirable. Each of Kingfisher’s nine commercial brands have been created to cater to every need of their clients’ home. The promoted tagline “Better homes, better lives”, sums up our brand management strategy with the Kingfisher group.