Comprendre Choisir becomes Ooreka
When a user enters a subject area into the search field of Ooreka, the site searches Google and filters information into clear subject areas with easy to navigate titles. The result is so helpful that 9 million visitors use it every month.
Solocal, the owner of formerly known Comprendre Choisir, asked Royalties to create an identity that was easy to remember, with recognisable visual codes throughout the user experience. Royalties decided to use the owl throughout the user’s experience, as is the universal symbol of knowledge and emotional intelligence and will create a memorable experience.