Luxury kitchen spaces
1920 was the year that luxury German kitchen company, Poggenpohl, saw a rise to recognition, with a never-before-seen level of finesse and a brilliant shining lacquer. Nearly a century later, the task of continuing such a reputation was given to Royalties, who reinstated the prominence that a Poggenpohl kitchen plays in the lives of those who strive for success.
To do this, Royalties rewrote and redesigned the language and visual codes for Poggenpohl’s entire marketing and communications strategy. The clean lines and monochrome colours of the website resemble those of the renowned kitchens, suggesting timeless elegance and highlighting the eye for perfection that the makers of these luxury kitchens have.