The number one cultural media group in France 

With 14 million listeners, 7 radio stations, and many orchestras, Radio France is an institution synonymous with demand and excellence, yet is nevertheless in decline and barely recognised as a brand. To overcome this, Royalties gave a brand identity to the group and reinforced confidence of the name Radio France with its tagline “You’re listening to Radio France”. We also created a language, both graphic and verbal, and asked Jean-Michel Tixier to illustrate it.

Sector
Media

Client
Radio France