The digital elevator
SFR, the historic telecoms competitor, felt that its position was being eroded between Free and Orange. Royalties helped SFR to redefine its role as a telecoms brand: giving its clients the ability to do more in life in a better way, and to transform their lives.
We revitalised the brand with a new message platform called “the digital elevator” and illustrated it through visual and verbal codes, inspired by “screen culture” which is considered flexible, fluid and dynamic. The company Numericable also later became a part of SFR and followed the same brand strategy.