The happy camping spirit
Vacalians, the ever-increasingly-popular camping enterprise, has been redefining all its outdoor accommodation locations under one single name, in order to be more powerful in the European market. The group wanted to make camping a viable accommodation possibility for all the family in attractive destinations. The challenge for the company was to set itself apart from other camping providers. To do this, Royalties undertook a new brand architecture and brand identity project, including creating a new name Tohapi, which resembles the phrase “to be happy”, reflecting the simple pleasure of holidays. Tohapi has become the new camping destination that brings the pleasure of outdoor holidays to everyone.