Grow with nature
Verve is Kingfisher’s own brand for gardening. As a product-brand, it claims expertise almost as wide as retailer-brands, which makes it generic whilst still retaining a uniqueness that contrasts its competitors. Our challenge is to review the brand platform with a new positioning and to differentiate the brand from the market. Our solution: Emotion is the key. Verve has been repositioned as a rewarding brand. We believe that gardening is a journey in itself and that nature always rewards effort. With this new strategic idea, the image of the brand becomes more lively and entertaining to show the fun and rewarding aspects of gardening.